The Republican National Committee, Social Shopping and Web 2.0

[Frank Chloupek]

Since one of the ways that we could fight the War on Terror was to go shopping, it makes perfect sense that that would be the same way to elect Republicans.

The Republican National Committee is now offering the RNC Toolbar, a browser add on similar to toolbars offered by Yahoo, Google, etc. The toolbar is part of a development platform offered by FreeCause that are designed to increase the amount of ways that non-profits can raise money.

An interesting idea from a social aspect, plus a revenue-generating one.

[Brad Kenney]

I guess selling out conservative principles didn't get them enough $ on the open market, so...bring on the gimmickry!

[tal32bur]

As our party leaders dissect the results of the last election, they have started to identify potential causes for and very real differences between the parties that may have been factors in the Democrat’s victory.

Republican leaders have become aware of the vast difference in the level of communications technology utilized by campaigns on both sides. While Obama employed technological geniuses—some of whom built portions of the social web—to run his online campaign, Republicans across the country stayed busy campaigning with increasingly less relevant forms of communication.

As we begin the process of rebuilding our party, we ought to take a look at some of these new technologies—perhaps most importantly the social web.

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