Innovation Needs 'Success Criteria'

[Adrienne Selko]

A Reader Comments:

Re: The Future of R&D: Leveraging Innovation


The way to assure that your company's new product development efforts are headed in the right direction is for a select, cross-functional, executive team to establish "Success Criteria" in advance, delineating the characteristics of the ideal new product line, ranked in order of importance.

These Criteria then also serve as benchmarks for rapidly evaluating any concept proposed from any source.

F. Buggie
Lake Wylie, S.C.